Burberry will present a digital display in the spring of 2022

This Fashion Month, Burberry is going digital. The company, one of London Fashion Week’s biggest names, is venturing off the beaten path with a digital exhibition on September 27. The event will take place shortly after Milan Fashion Week ends and before the start of Paris Fashion Week.

In June, the brand’s menswear presentation made its internet premiere. The show was titled “Universal Passport” and was shot outside.

Burberry has a heavy concentration on hoodies, sneakers, jersey items, and swimwear in terms of goods. They have found that this is what sells well with their younger clients. Burberry has been experimenting with digital formats since COVID-19. They taped a runway presentation at their Regent Street flagship shop for the fall 2021 women’s collection.