Color Meaning and Psychology

The meaning of colors can vary depending on culture and circumstances.

Each color has many aspects to it but you can easily learn the language of color by understanding a few simple concepts which we will show you here.

1- RED

Red is the color of energy, passion, action, ambition and determination. This color attracts the most attention and is connected with strong feelings like love, anger and passion.


Orange is defined as the color of encouragement. Orange is the color of social communication and enthusiasm. For young people it is very captivating as a color. Its negative feelings can include insecurity and self indulgence.


In the definition of colors, and in color psychology, yellow is the color of the mind and the intellect. It is optimistic and cheerful. However there is a downside to the color of yellow and that is anxiety and jealousy.


Green is the color of growth and health. Think of nature and find peace and relaxation in its green shadows. It represents trust, loyalty and responsibility. But the negative side of green may include materialistic and possessiveness.


We are sure everyone likes the color of trust. The two things that give us tranquility are in the color blue. For those of you who didn’t understand what we are talking about it, it is the sky and sea.


Pink is the color of sensitivity. The passion of red combined with the purity of white creates this amazing color, which is associated with love and femininity. However the down side of this color may include vulnerability and naivety.


Violet is the color of intuition and imagination. It is associated with spirituality, royalty and luxury. If you overuse it, it can represent irritability and arrogance.


Brown represents the color of our lovely Earth. Stability and a solid foundation is the message that emerges from this color. Sometimes Brown can also be associated with unrefined and lack of elegance.


From a color psychology perspective, gray is the color of compromise since it is neither black nor white, it is the transition between two non colors. It is considered to be unemotional and sometimes can also trigger frustration.


Black is the color of the hidden, the secretive and the unknown, creating an air of mystery. It keeps things bottled up inside, hidden from the world. It also represents elegance and power.


White is the color that is the most complete and pure, the color of perfection. The color meaning of white is purity, innocence, wholeness and completion.