Hailey Bieber being sued because of her new skincare line!
Hailey Bieber is being sued in connection with her new skincare line, Rhode.
The 25-year-old model has just launched her new company, named after her middle name; which is a line of curated skincare essentials made with thoughtful intention.
However, only a few days after her launch, another company with the same name is suing her; and the brand for copyright infringement.
According to TMZ, fashion label Rhode claims copyright infringement; and claims Hailey’s line “could easily wash away all the hard work they’ve put into their brand.”
Purna Khatau and Phoebe Vickers, who founded Rhode NYC in 2013, claim that her “Rhode” logo is very similar to theirs.
The Rhode clothing line also issued an additional statement to Page Six regarding the situation.
“She did this despite knowing about Rhode and its prior rights,” said Lisa T. Simpson, Rhode’s lead litigation counsel. “It’s an unfortunate situation”. We understand Hailey’s desire to use her middle name for her brand, but the law is clear; you cannot create this type of brand confusion simply because you want to use your name.”
They continued, “Ms. Bieber’s actions are detrimental to a minority-owned business that two women have painstakingly built into a growing, global brand.”
Rhode founders Khatau and Vickers said they were “forced” to file the lawsuit “to protect our business.”
“While we are a global brand, we are still a young and growing company; and we cannot overcome a celebrity with Hailey’s following using our company’s name to sell related products,” the company stated.
“We’re not going to sue Hailey; we’re going to celebrate her.” As fellow female entrepreneurs, we wish her the best of luck. Hailey has earned her celebrity and influence. She could use any brand for her business. We only have the brand that we created.”